We knew this back in '65

The NYT comments on the viral video produced by the Gwent Police Department. The video presents the potential, horrific consequences of texting while driving. The authors reference the worst-case driver-education films, and quote several researchers and advocates on issues related to changing behavior with fear-based appeals. I wish more people in public health would read the literature (sample) on fear-based appeals. At best, these messages only serve to temporarily change behavioral intentions.