Cigarette Prefences Among Mississippi Adults

From the 2010 Mississippi Adult Tobacco Survey

• Marlboro and Newport are the most popular brands of cigarettes among Mississippi adults
• Almost half of Mississippi smokers usually smoke mentholated cigarettes
• About a quarter  of Mississippi smokers buy their cigarettes by the carton
• About one in five of Mississippi smokers use coupons or rebates to purchase cigarettes
• The purchase of cigarettes over the Internet or at Indian reservations does not appear to be an issue in Mississippi (based on the reports of respondents in this survey) 

Methods for the Mississippi Adult Tobacco Survey

From the CDC:


NATS Methodology at a Glance

The NATS was designed as a stratified, national, landline and cell phone survey of non-institutionalized adults 18 years of age and older. It was designed to yield data representative and comparable at both national and State levels.


Each state is divided into at least three strata: a listed landline stratum, a not-listed landline stratum, and a cell phone stratum.  The target number of landline completes per state was 1863. Target number of cell phone completes per state varied in proportion to each state’s population. 

NATS fielding occurred between October 20, 2009 and February 28, 2010. 

Mississippi:
Landline completes: 1,761
Cell completes: 42
Total completes: 1,803 

Results from the Mississippi Adult Tobacco Survey

The CDC administered the MS ATS to Mississippi adults. The following charts summarize key findings from this survey. More to come over the following days.

Health Status 

MSU Students Support a Smoke-Free Campus

Results from the 2011 MSU Student Tobacco survey demonstrate overwhelming support for a smoke-free policy that applies to all areas of campus. Moreover, these types of policies are common across the U.S., and in the southeast.

Tobacco-Free Colleges and Universities

Our latest fact sheet addresses tobacco-free colleges and universities. Over 500 campuses are tobacco-free, and the list of tobacco-free campuses includes many in the southeast. In Mississippi, Delta State and several community colleges have implemented tobacco-free policies and the University of Mississippi has restricted tobacco use to a limited number of places on campus.

Recent surveys of students from MSU, USM, and UM demonstrate that the overwhelmings majority of students support a tobacco-free policy for their campus.

Calhoun City Smoke-Free Ordinance

Visit our ordinance website to read the new Calhoun City ordinance. This site also provides a comparison grid of the ordinances for smoke-free Mississippi communities.

More on Cigarette Consumption and Cigarette Tax Revenue

One of our recent fact sheets highlights trends in per capita consumption and cigarette tax revenue from 1955 to 2010. Several points are worth highlighting.

• Revenue increased steadily from 1955 to 1985, and then spiked after the 1985 increase in the state cigarette tax.
• Mississippi did not increase its cigarette tax again until 2009, and revenue from the state cigarette tax remained flat from 1986 through 2008.
• After the state increased the cigarette tax in May of 2009, revenue from this tax increased by 41.2%.
• The increased revenue was even greater in 2010. This year, the increased tax was collected in all 12 months and revenue increased by 100.8% compared to 2009.
• In addition to substantial increases in revenue, the state experienced the lowest level of per capita consumption since these data started being collected in 1955.

Updated fact sheet and YouTube Channel

And we updated our fact sheet to include all 41 smoke-free communities in Mississippi. 19.9% of the Mississippi population now lives in a community with a comprehensive smoke-free ordinance.


Also, visit our revamped YouTube Channel.

Latest Map of Smoke-free Mississippi Communities

Calhoun City is the latest Mississippi community to pass a comprehensive smoke-free ordinance. There are now 41 smoke-free communities in Mississippi.

Visit our update map.